Die Bildungsexpertin
Details
Introduction
A personal brand for Viola Patricia Herrmann, an education expert who needed a public presence that matched the weight of her expertise.
01
The Challenge
The "Die Bildungsexpertin" Project started with too few people educated on the topics Viola cares about. We studied the market, got involved in the right rooms and events, and had real conversations with people who didn't yet see the value, because talking beats arguing every time, and clarification is what gets someone to say yes instead of no. From there we worked to get her voice into spaces it hadn't reached yet, television included.
02
The Results
We got Viola featured on podcasts and shows including ZDF, ProSieben, and RTL, giving her a platform to share her vision on a much bigger stage. We also rebuilt her Instagram branding and ran direct media outreach, then mapped out how she could keep reaching her audience more effectively going forward. Combined, the work helped her content reach more than 200,000 people.
03
Final thoughts
Die Bildungsexpertin is a reminder that personal branding works best when it starts from real expertise instead of trying to manufacture one. The goal was never to make Viola look like a content creator, it was to give her existing authority the reach it deserved. That's the difference between a brand that feels earned and one that feels performed.
Recent work
