GLOW Supplements
Details
Clients
GLOW Supplements (in-house brand)
Industry
D2C E-commerce / Supplements
Year
2025
Introduction
GLOW Supplements is our own e-commerce brand, not a client. It's where we test everything we sell everyone else on, from Shopify conversion to social media growth, posting the product everywhere possible until it actually worked.
01
The Challenge
The "GLOW Supplements" Project needed a brand built from zero, and reaching a younger, GLOW-up focused audience meant the content had to live exactly where they already were. We analyzed the market closely and got involved in the right conversations early, talking with people instead of just marketing at them, because real clarification is what turns a no into a yes. What makes this one a little different is that it's our own brand, run fully in-house, including taking over the actual gummy production ourselves to bring a genuinely healthy gummy into the GLOW-up niche in a way that hadn't really been done before.
02
The Results
In the first two months alone, our content reached more than 10 million people, fully organic, no paid boost. When the product dropped, it was profitable from day one, and the brand has kept growing since, with people coming back to reorder every month. We also built the checkout and subscription flows behind it, so the growth translated into a business that actually holds up long term, not just a spike.
03
Final thoughts
GLOW Supplements is proof that we don't just advise on growth, we run it ourselves first. Building the brand, sourcing, and the entire funnel from zero forced us to solve the same problems our clients face, with our own money on the line. It's the clearest reminder that a strategy only counts once it's been tested where it actually matters.
Recent work
